Marketing Strategy Planning

– Types of Marketing Strategies for Today’s Small Business

Today’s small business owner needs to consider two aspects of marketing strategy planning: online and offline. The types of marketing strategies used should focus on building customer bases and standing out from the competition.

What is marketing strategy planning?

Knowing how best to market your business before you begin advertising can save time and money. Evaluating both existing and potential customers, as well as getting a handle on your competitors, are key in a good marketing strategy.

The types of marketing strategies you choose make a world of difference. Having an online presence in addition to traditional marketing methods can be essential. Determining the habits of your customer base can help you decide how best to approach your marketing objectives.

Online Marketing Strategy Planning

Social media is one of the types of marketing strategies that has grown in recent years. If the demographic you’re advertising to spends a lot of time on the Internet, your online marketing strategy should include an active Twitter account and an eye-catching Facebook fan page.

Having a blog is another one of the types of marketing strategies to consider. Blog posts can alert existing and potential customers to developments that your business is making ahead of the competition. You may also want to consider advertising special sales or offering coupons online as part of your marketing strategy.

Traditional Types of Marketing Strategies

What are your potential customers doing, reading, and seeing every day? How often do they see your competitor’s ads, and how can you apply different types of marketing strategies to make your ads stand out? These are all questions a small business owner should ask when beginning marketing strategy planning. Newspaper ads, ads in the yellow pages, and targeted local campaigns are all types of marketing strategies that can work for your business.

When approaching this aspect of your marketing strategy, standing out from the crowd is imperative. Consider a unique logo and motto that spark interest and stick in potential customer’s minds. Translating the distinctive aspects of your business into an ad that demands attention can help draw customers to you instead of “the other guy.” The types of marketing strategies you apply to the design of your ads are just as important as where you place them.

Ad Placement

With your target audience in mind, think about the types of marketing strategies that will work best for ad placement both online and offline. Locally-owned businesses may consider placing ads in smaller, targeted newspapers around the area. Businesses with a technologically-minded customer base can look into promoting via sidebar ads on sites like Facebook.

Careful marketing strategy creation is essential for small business growth today. Keeping the competition at bay means considering types of marketing strategies that will help you stand out from the crowd and show customers what your business can offer that the competitors can’t. Good market strategy planning will keep existing customers coming back and new ones coming in.