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Showing posts with label Focussing attention. Show all posts
Showing posts with label Focussing attention. Show all posts

Thursday, December 29, 2011

Focussing attention


When we really want to focus the attention of our audience on an important point, we can use this "What ……. is …."
Look at these examples:
  • We must cut costs.
  • What we must do is cut costs.

  • We need more reliable suppliers.
  • What we need is more reliable suppliers.
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