By Colleen Francis
"Is it possible that what we're selling is just priced too high?" I hear that question a lot when troubleshooting sales issues for clients during my seminars and coaching sessions. Plus it's worth noting that it's a question that tends to turn up again and again like a bad penny particularly in challenging economic times. My answer is always the same: price isn't the problem.
I'll repeat that again so the folks in your accounting department can hear me. Price isn't the problem.
