by Jeff Lash
If you want to be a bad product manager, make your decision about whether to buy, build, or partner on a product one in the same with your decision about whether to create the product at all. Maybe the market isn’t particularly attractive, but you can get into it pretty easily by partnering with a company. Or maybe you have a good idea for a product and you think it will be to difficult to build it, so the idea should get “shelved.” After all, you have to figure out how the product will get created at some point, so you might as well figure that out before you decide to go forward with it at all.
