by Jeff Lash
If you want to be a bad product manager, assume that if you build a great product, getting people to buy it will not be a problem. Just figure out what needs there are in the market, design a product that meets those needs, and the money will just roll in.
If you want to be a good product manager, understand your customers’ buying process and factor that in to the overall design of your product. Yes, you must have a good product in order to succeed, but a good product alone will not lead to sales success. Without understanding the process which your customers go through to evaluate and buy a product, you may be missing crucial elements in the product or in surrounding elements — everything from sales channels to product support — which will impact potential revenue.
