Dave Kurlan
Dave Kurlan is a top-rated speaker, best-selling author, sales thought leader and highly regarded sales development expert.
Even in the technology age, one decades-old summer tradition still excites young children. They hear the bells and the music off in the distance and the anticipation builds. As the volume increases you can hear the neighborhood kids yelling, "He's coming! He's coming!"
What's up with that? Their parents probably have ice cream in the fridge. If they don't, it's probably no more than a five-minute drive to find a place that sells or serves it - especially during the summer. It costs much more to buy it off the truck. So why does the daily late afternoon appearance of the ice cream man still have so much appeal?
What's up with that? Their parents probably have ice cream in the fridge. If they don't, it's probably no more than a five-minute drive to find a place that sells or serves it - especially during the summer. It costs much more to buy it off the truck. So why does the daily late afternoon appearance of the ice cream man still have so much appeal?
