October 3, 2011 by Jeff Lash
If you want to be a bad product manager, have someone else do the dirty work for you.
You’re important (your title includes “manager,” after all) and you’ve got important things to do, like go to meetings and create presentations. You can’t be bothered with doing the “little things” like following up on customer questions, maintaining communication with partners, or interfacing with all the different functions within your company.
If you want to be a good product manager, be comfortable getting involved in all aspects of your product. Ignoring issues which demand further scrutiny is a sure-fire way to miss important details, hurt your credibility among the product development team and other internal stakeholders, and reduce your overall effectiveness as a product manager.
