There is no right or wrong, only effective and ineffective

By S. Anthony Iannarino
Process becomes a problem when it turns in to right and wrong. What happens when we start to divide activities in to right and wrong,is that we cut ourselves off from possibilities. Or worse still, we believe there are no possibilities to explore or discover. Great discoveries occur when someone goes off the map.

What if, instead of looking at sales as a linear process, we looked at is an option-rich, creative  endeavor with many paths that might, if successfully pursued, lead us to the outcome we desire? 

Instead of thinking of things in term of right and wrong, let's start thinking of things as effective and ineffective, leaving open the possibility that what is effective in one case might be ineffective in another. Equally what is ineffective in one case might be effective in another. Why not keep all of the options available? It isn't going to be linear, and it isn't going to be a straight line (just like sales). 

Instead of thinking of actions as right and wrong, what if we thought of these actions as effective and ineffective? How
would this change the way we approach our prospective customers? Would it lead to
new options that might allow us to advance the sale more quickly or
more effectively? 

Will you need to upgrade your skill sets as a sales professional to pull this off? You bet you will.